Welcome! My name is Sunaina Schultz. I hold an MBA in market research and a PhD in consumer behavior, both from the University of Wisconsin-Madison.
Applying expert research methods to address real-world problems is my passion - whether as a clinical coordinator developing HIV/AIDS prevention programs or while leading brand strategy and innovation insights efforts at General Mills. Currently, I am the founder and managing director of the research consultancy, Grounded Insights LLC.
My academic work has been published in the Journal of Consumer Research,
and I have presented my work at conferences including the Association
for Consumer Research, Transformative Consumer Research, and Consumer
Culture Theory. This research examines how broad social change movements impact the marketplace.
Applying expert research methods to address real-world problems is my passion - whether as a clinical coordinator developing HIV/AIDS prevention programs or while leading brand strategy and innovation insights efforts at General Mills. Currently, I am the founder and managing director of the research consultancy, Grounded Insights LLC.
My academic work has been published in the Journal of Consumer Research,
and I have presented my work at conferences including the Association
for Consumer Research, Transformative Consumer Research, and Consumer
Culture Theory. This research examines how broad social change movements impact the marketplace.
| s.schultz_resume2019.pdf |
| schultz_academic_cv.pdf |